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November 06, 2012
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 American Diabetes Month® 2012 Overview

The vision of the American Diabetes Association is a life free of diabetes and all of its burdens. Raising awareness of this ever-growing disease is one of the main efforts behind the mission of the Association. American Diabetes Month (ADM) is an important element in this effort, with programs designed to focus the nation’s attention on the issues surrounding diabetes and the many people who are impacted by the disease. In 2012, the Association will launch a socially-focused initiative for American Diabetes Month to demonstrate the increasing impact diabetes has on our families and communities nationwide.

The campaign will encompass a host of online and offline program elements. At its core, the campaign is a call to action for individuals to take a public stand, via our social media channels and through American Diabetes Association online properties, to support the movement to Stop Diabetes®. Using imagery, the power of social engagement and a larger-than-life stage, we will shine a new light on the issue of diabetes and those who live with it each and every day, highlighting the Association and corporations focused on stopping this insidious disease.

Theme: A Day in the Life of Diabetes

Overall Messages

Starting on October 1, 2012, we will ask people to share a personal image, on the Association’s Facebook page, representing what “A Day in the Life of Diabetes” means to them. The image can be a picture of themselves or someone they care about, or otherwise represent how the disease impacts their lives. The image will then make up a larger mosaic image that will embody the message of “A Day in the Life of Diabetes.” To encourage individuals to share photos of A Day in the Life of Diabetes on Facebook, CVS/pharmacy will donate $1 to the American Diabetes Association for every photo/image uploaded, up to $25,000.

Throughout the month of November, we will also engage our social media audience by highlighting images via Facebook and Twitter. We’ll pose thought-provoking questions (Examples: What makes your life happily ordinary? What extraordinary things have you accomplished while living with diabetes?)—plus success stories and messages from our network of followers, fans and high-profile celebrities.

American Diabetes Month is sponsored by CVS/pharmacy’s ExtraCare Advantage® for Diabetes savings program exclusively for those living with diabetes and their caregivers. Visit CVS.com/diabetes to learn more.

Key Messages

• The American Diabetes Association is behind the largest national movement to Stop Diabetes and its deadly consequences.

• During American Diabetes Month 2012, the Association encourages Americans to share “A Day in the Life of Diabetes” by uploading a personal image on our Facebook page to show what the daily life of diabetes means to them.

• For every photo/image uploaded, CVS/pharmacy will donate $1.00 to the American Diabetes Association, up to $25,000.

• Learn how you can share your personal image and story during American Diabetes Month by visiting us at facebook.com/AmericanDiabetesAssociation, stopdiabetes.com or by calling 1-800-DIABETES.

• Read our blog (www.diabetesstopshere.org) and follow us on Twitter (@AmDiabetesAssn) to receive updates all month long.

American Diabetes Month 2012 – Fact Sheet

About Diabetes

Prevalence

• Nearly 26 million children and adults in the United States have diabetes.

• Another 79 million Americans have prediabetes and are at risk for developing type 2 diabetes.

• Recent estimates project that as many as 1 in 3 American adults will have diabetes in 2050 unless we take steps to Stop Diabetes.

 

The Toll on Health

• Two out of three people with diabetes die from heart disease or stroke.

• Diabetes is the leading cause of kidney failure.

• Diabetes is the leading cause of new cases of blindness among adults.

• The rate of amputation for people with diabetes is 10 times higher than for people without diabetes.

• About 60-70 percent of people with diabetes have mild to severe forms of nerve damage that could result in pain in the feet or hands, slowed digestion, sexual dysfunction and other nerve problems.

 

Cost of Diabetes

• The American Diabetes Association estimates that the total national cost of diagnosed diabetes in the United States is $174 billion. o Direct medical costs reach $116 billion and the average medical expenditure among people with diabetes is 2.3 times higher than those without the disease.

      o Indirect costs amount to $58 billion (disability, work loss, premature mortality).

      o Further published studies suggest that when additional costs for gestational diabetes, prediabetes and undiagnosed diabetes are           included, the total diabetes-related costs in the U.S. could exceed $218 billion.

 

• The cost of caring for someone with diabetes is $1 out of every $5 in total healthcare costs.

 

For more information in English and Spanish call 1-800-DIABETES or visit stopdiabetes.com. Also, please follow us on Facebook (www.facebook.com/AmericanDiabetesAssociation) and Twitter (www.twitter.com/AmDiabetesAssn).

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